Enterprise Solutions Approach

Would you like to design your first website? Or create an online store? Or maybe just revamp an old website?

Either way, it is advisable to learn some basics about web design. Your website is at the core of your marketing strategy. The main purpose of all marketing channels and techniques is to bring visitors to your website and the main purpose of a website is, turning these visitors into customers.

Virtually anyone can create a website, whether you’re a 14-year-old with a blog or a businessman or anyone at all. Creating a website is easy, but creating a website that helps you achieve your short term as well as long term business goals is not that simple. And that is where we come in. We follow a willful 7 step process:

Research & Analysis

The first is to gather information, identify your target audience, and do some market as well as content research.

Planning

A set blueprint of your website in terms of format, content, structure and theme.

Design

Creating the basic shell of your website.

Content

This is the soul of your website. It not only includes written content but visual content as well and tells your brand’s story to your audience.

Development

Optimize your website using HTML (Hypertext Markup Language) and optimize every tiny detail on every page the way you watch whether it has to do with font styles, size, animations or colors, there are limitless opportunities to be creative.

Testing

we test all the technical features like code and scripts compatibility with major browsers, operating systems, and devices but, we also ask ourselves how the user experience

Feedback

After we launch the site our job is definitely not done yet. We always monitor what’s happening after the start enabling us to fix any possible deficiencies and we can also manage future maintenance and updates for you.

It may sound like a complex process, but each one of these steps serves an indispensable purpose in creating a seamless, fun, and high-quality experience for your audience.

Website Features

By now, you know that Google rewards “high quality” websites with higher search rankings, but what makes a website high quality anyway? And most importantly, How do you know if your website is of high quality? In this article, I’ll list the things you want to check off your list to delight your visitors, turn more of them into customers, and impress the hell out of Google while you do it.

1. Front End, Back End & Full Stack Development

Front end developers will be engaged in analyzing code, design, and debugging applications along with ensuring a seamless user experience. We manage what people first see in their browsers. As a front end developer we are responsible for the look, feel, and ultimately the design of the site. Front end languages include HTML, CSS, and Javascript. We will also focus on responsive design along with typography, layouts, grid system, and color theory.

Back end Development refers to the server-side of development where we are primarily focused on how the site works. Making updates and changes in addition to monitoring the functionality of the site will be our primary responsibility. This type of web development usually consists of three parts: a server, an application, and a database. Code written by back end developers is what communicates the database information to the browser. Anything you can’t see easily with the eye such as databases and servers is the work of a back end developer. In this case, we are most focused on a site’s responsiveness and speed.

Full- Stack Development is the complete package of both Front-End & Back-End Development executed together.

2. Responsive Web Design

Responsive web design is a brilliant solution to the multitude of different screen sizes and resolutions that we have to deal with digital designers.

With basic web design, your content is going to ebb & flow consistently as the browser or device size changes. However, with responsive and adaptive web design, the content is just going to adapt at certain sizes

A common flaw with websites is that they are designed on one Operating system and device and maybe be a good website for that particular OS, browser, and device but fails to hit the nail with the multitude of varieties of smartphones, browsers, and updates. 

And that’s why a good website needs to have a responsive web design to be engaging.

3. Cloud Servers

As the average data footprint of a user increases, we have to ensure that an end-user can have unfettered access to processes with personalization at the forefront of the request. Cloud services enable a decentralized data storage format that greatly improves the flexibility of a website, giving access to data and critical processes with ease and making the experience almost seamless for a user. 

4. UI/UX

These terms are often used together but what most people don’t realize is that they are both very different but go hand-in-hand & complement each other.

A UI design focuses on things like typography ensuring that they’re adhering to good typography fundamentals. They’re interested in white space or negative space which is what gives a user interface a structure between elements, colors in ensuring appropriate contrast for both usability and readability, iconography and illustration design. Overall, they are responsible for ensuring that the user interface looks good on all devices but the UI designer’s role is only just a part of a small section of the user experience design or UX design. And believe it or not, there is a lot of science and consumer psychology that is leveraged with these intricate details.

UX design is a process that starts with identification of the requirements and user personas and aims to ensure their needs are fulfilled.

5. Landing Pages

What is a Landing Page?

In its most accurate definition, “A landing page is a web page that has a single focused call-to-action, either a signup form or a button.”

Visitors to these pages generally arrive at them after clicking on a Google or Facebook Ad or a link on a Google search results page. And one of the most important aspects of a landing page is that it does not have top-bar navigation links, meant to limit the options available to your visitors helping to guide them toward your intended call-to-action.

They have to be designed with care for specific keyword searches and cannot be treated as just another page on your website. This is the key to convert this traffic into customers.

6. SEO Friendly Design

Just having a website does not mean your potential customers will find you! There are 1.5 BILLION websites on the internet. Search Engine Optimization (SEO) is a must to help improve your business rankings and help your company rule the virtual space in your niche!  Search engine optimization is the process of optimizing your website to maximize organic traffic from search engines. The leading search engines are Google, YouTube, Bing, and Yahoo.

7. Social Media Integration

It is no secret that Social Media has taken over the web.

Not only has it changed the way we connect with people and so on and so forth but it has a huge influence on our consumption habits. We don’t buy products because of TV advertisements anymore. We do our due diligence on the internet now, with websites, reviews, and social media influencers. 

These days, brands have social media accounts before they even launch their websites. And so, it only makes sense to integrate your Social Media with your websites.

8. Live Chat

In this digital age, every step of a business cycle has transformed. Customer support is no different. Customers are becoming lazier and lazier, and they no longer wish to spend even a few minutes trying to talk to a support agent for basic queries. This is where Live Chat comes into play!

Live Chat cans be incorporated using Automated Chat Assitance that are available 24/7 to your customers with prewritten scripts and replies to answer any customer query that can tackle most of the Customer Support queries which also minimizes the workforce you need for the rest of the queries that require human assistance.

9. Security

Website security is far more complicated than physical security because its the internet which is accessible to billions of people around the globe. Anyone can steal your data, your customer’s data (including credit card, bank account, residential addresses etc), denial of service attacks, SQL injections, script breaches. All of these can be extremely alarming given the importance of data security and the prevalence of ransomware.

The only way to secure your website is using good coding practices like SSL, encryption etc. which is where we come in to ensure that your website and users are safe from hackers getting access to your sensitive data.

10. Website Localization

The world is becoming a smaller place every day with the growing level of globalization, connectivity, and mobility. This creates a need for website localization because your target audience is no longer limited to one simple niche.

Website localization is the process of adapting an existing website to local language and culture in the target market. It involves adapting a website into a different linguistic and cultural context— involving much more than the simple translation of the text. This modification process must reflect the specific language and cultural preferences in the content, images, and overall design and requirements of the site – all while maintaining the integrity of the website.

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    What We Offer You?

    Respect for timelines

    At DigiAge Media time is our inventory and more than we value our time, we value the time of our clients. On time delivery is our strong suit.

    At DigiAge Media time is our inventory and more than we value our time, we value the time of our clients. On time delivery is our strong suit.

    Professional & Dedicated Team

    A dedicated and skilled team of Subject Matter Experts who are motivated to bring out the best possible outcome.

    A dedicated and skilled team of Subject Matter Experts who are motivated to bring out the best possible outcome.

    24*7 Support

    We are workaholics and we believe that work transcends day and night barriers. Our founders strongly believe that opportunity can knock any time and so can a customer or client.

    We are workaholics and we believe that work transcends day and night barriers. Our founders strongly believe that opportunity can knock any time and so can a customer or client.