Videos make great storytellers and by far, the most engaging and effective form of content. It has numerous benefits including :
Trust building – Including Product demos or videos just to showcase your product and service builds trust with the consumers. It allows them to see your products or services in action and makes it easier for them to perceive their utility.
Brand Storytelling – Videos are a unique way to represent your brand as you can control every aspect to the minutest detail and use it to shape your brand’s image the way that you want.
SEO & Social Engagement – Google loves videos! As do Social Media platforms. Video content means more screen time spent on these platforms.Some of the most thriving platforms like Tik-Tok, Twitch, Youtube, IGTV, etc. are built on Video content alone!
Shareability – There is no other form of content that can be shared far and wide like Video content. It takes minimal effort from the user to consume it.
All these forces work together and push the envelope for your brand with an extremely powerful combination of engaging content & effective strategies.