What is Influencer Marketing

Influencer marketing is one of the most effective ways to boost your brand & increase its reach to millions of people in a short period of time. In this age of social media, we have internet celebrities or influencer’s that have thousands and millions of followers in their niche.

Many brands use influencer marketing as their primary way of branding. Here’s why:

  1. A large amount of audience buys products that are promoted by these influencers because they’ve developed a level of trust and goodwill with their audience over time.
  2. It’s worth it. While the biggest influencers have to be paid a considerable amount of money for collaborations, you can make it worth it by negotiating. On top of that, there are also hundreds of micro-influencers that are willing to collaborate for the barter of your products.

What is Influencer Marketing

1. Setting KPIs

One of the biggest mistakes that brands make in influencer marketing is not setting defined KPI’s. What is your target audience? What’s your vision? How would you like to represent your brand?

2. Influencer Research

Finding relevant influencers for your campaign is the most important step. If a fitness brand collaborates with an art page with an irrelevant audience, the campaigns are likely to fail. On top of that, there are thousands of people with fake followers & engagement (bot accounts) and we know how to distinguish between fake following & genuine following.

3. Negotiations

We have been doing this long enough to understand how much value each influencer can provide. We know how to negotiate with them and get you the best deal.

4. Content Creation

What kind of content should be created in these campaigns? How do you ensure quality? How do you ensure consistency amongst multiple different influencers? What should be the script? What will lead to conversions? We figure all of that for you.

5. Tracking Result

It’s really important to know the ROI of influencer marketing, especially for future campaigns. How do you know it was effective? We constantly track and have analytical tools that represent the results in tangible metrics for you to understand. 

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    Respect for timelines

    At DigiAge Media time is our inventory and more than we value our time, we value the time of our clients. On time delivery is our strong suit.

    At DigiAge Media time is our inventory and more than we value our time, we value the time of our clients. On time delivery is our strong suit.

    Professional & Dedicated Team

    A dedicated and skilled team of Subject Matter Experts who are motivated to bring out the best possible outcome.

    A dedicated and skilled team of Subject Matter Experts who are motivated to bring out the best possible outcome.

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    We are workaholics and we believe that work transcends day and night barriers. Our founders strongly believe that opportunity can knock any time and so can a customer or client.

    We are workaholics and we believe that work transcends day and night barriers. Our founders strongly believe that opportunity can knock any time and so can a customer or client.